Usage vs marketshare

Despite losing considerable marketshare to Android, iPhone (and iPad) dominate mobile internet usage - a key factor in Apple's continued success according to Brain S. Hall, of Read Write Web.

iPhone 4: CC Image courtesy of William Hook on Flickr

iPhone 4: CC Image courtesy of William Hook on Flickr

A new study, this one by Experian, shows again that when it comes to actual usage, iPhone handily beats Android, with iPhone users spending an average of 26 more minutes each day on their devices. Android users use their devices 49 minutes per day - for iPhone users, that figure is 1 hour and 15 minutes.

Hall notes that it is not clear why Apple retains this lead. (Other technology journalists have argued that Apple users, due to their higher income bracket, spend more money on apps and conduct more e-commerce transactions). Nevertheless, Apple's lead is substantial.

...that 26 minutes per day adds up to 3 hours a week, 156 hours a year - the rough equivalent of a full month of regular workdays for every user. That difference is critical in many ways, helping Apple continue to attract carriers and developers to its platform - and helps make its higher prices more palatable to consumers. 
For carriers, the iPhone's advantage in engagement makes it more valuable: more usage = more bandwidth = higher revenues. That will help Apple continue to hold carriers hostage to its hefty subsidy demands. 

In addition, iPhone users spend more time emailing, texting, using social media, and taking photographs than Android users. This lead reinforces Apple CEO Tim Cook's statement (at the D-11 conference) that "winning, for us, has never been about making the most."

Android and iOS mobile usage.