There has been a lot of talk, over the past year especially, about how Apple is being obliterated by the imminent Android takeover. Generally, these points are backed by the various global market share statistics which show Android approaching almost 80 percent. These points are valid, insofar that Apple has not kept to the same release cycle of Android. But, it is important to look at the bigger picture. Nobody should be declaring a "loser" at this point, since both platforms are very successful.
There is a good chance Apple will regain some of its lost market share, according to an article in Read Write Web, by Matt Asay. Despite Android's success, it's unlikely that it will "displace" the iPhone in the near future. Asay is careful to note market share doesn't equal profit share (as has been mentioned here before). Apple still maintains a very solid 33% percent profit margin, compared to its closest rival Samsung at 19%. To date, Apple still has approximately $150 billion in cash assets.
It also appears the "lock in" factor is much stronger among iPhone users. Only 1 percent of the 300 million plus wireless customers in the US switch to a different carrier. Furthermore, according to a Retrevo Analytics study, 81 percent iPhone owners plan to stay with Apple; contrast this with Android, where only 63 percent of users planned to stay with the platform, with 12% percent planning to switch to the iPhone.
Asay notes that despite all the great Android and Windows phones coming to the market, we're all still eager to wait for the next iPhone. Android tends to appeal more to first-time smartphone users, often for price reasons.
Based on these statistics, there's a possibility that Apple is far less vulnerable to Android market share than previously thought. In fact, in the long run, the iPhone might very well see a resurgence of market share.
Check out the full article in the source below