In many ways, Apple's iOS platform might have more of a future outside of the consumer realm. The company has reversed its declining enterprise marketshare with the new iPhone 6 and 6 Plus, with the former accounting for approximately 85 percent of activations. This information comes from Good Technology semi-annual mobile index report. Currently, iOS accounts for 69 percent of enterprise activations, Android 29 percent, and Windows Phone and Other accounting for 1 percent each. In fact, Windows Phone has remained consistent at 1 percent for 6 quarters.
The tablet side of the story is much the same. The iPad accounted for 89 percent of enterprise tablet activations, while Android accounted for 11 percent. Johnny Evans, in a Computer World article, noted the reverse is true in the PC market - with Apple being a distant second to Microsoft.
Samsung's recent financial difficulties might be problematic for Android's continued success in the United States, as the company has been driving the platform's market share. This might create an opportunity for Apple to take back much of the US market.
VentureBeat highlighted three other findings from Good's report.
Custom app activations more than doubled (107 percent) quarter-over-quarter and grew by 731 percent year-over-year to become the most widely activated app category.
Behind custom apps, secure instant messaging and secure browsing dominated the smartphone. They ranked #2 and #3 respectively on this form factor.
On tablets, users are increasingly utilizing document editing and document access tools. They ranked #1 and #3 respectively on this form factor, with custom apps in between.
The increased use of document editing and document access tools might be a sign that tablets (and phones) have matured to the point where users are more willing to create more content with them. Microsoft's Office for iPad surely has something to do with this, but there are a host of other productivity apps being released on the iPad regularly. Android's slower adoption of such apps might be one reason tablets using that platform have yet to take off in the enterprise market.