While the future of wearables is still a question, The International Data Corporation's (IDC) Worldwide Quarterly Wearable Device Tracker report suggests that roughly 76.1 million wearables will be sold in 2015. This is a 163.3 percent increase over 2014. Currently, the Apple Watch is No. 1 (58 percent market share), No. 2 Android wear (17 percent market share), and No. 3 Pebble (with 8.7 percent market share).
While fitness trackers have led the way, "smarter" wrist wearables are predicted to overtake the market by 2017 according to IDC's Jitesh Ubrani.
It’s a first-generation product; a lot of people don’t see the value proposition yet. We’re going to have to wait for generation two and three for things to really take off.
Not all companies are taking the same approach to creating "smart" wrist wearables. While Apple and Google are replicating many of the features and touch inputs from their phones, Pebble is forgoing the touchscreen for a simpler experience. As a result it has better battery life, an always on watch face, and uses physical controls. Pebble CEO Eric Migicovsky is positioning the company to better integrate its products with the Internet of Things (IoT) and to provide "just in time" information for users.
How can Pebble control things around your home, around your office, and your car? What are the little nuggets of information that you need on a regular basis that should just kind of appear magically when you need them? That’s what we’re focused on.
However, Ubrani argues that Pebble, unlike Apple and Google, hasn't been as successful at getting its product into customers' hands despite a loyal following. This point begs the question: what's more important, features or distribution? Currently, Apple's ability to distribute its watch - despite being late to the wearables game - has allowed it to overtake its competitors.