First Google tried Glass, and then the search giant entered the wrist wearable - or smartwatch - market. The failure of Glass to catch on as a mainstream product is really a result of social norms (and technological panic) having not caught up with the technology. People already wear devices on their bodies, whether they be watches for fitness trackers.
AndroidWear had a bright future, since it worked in conjunction with one of the most successful operating systems of all time. Android. But according to Brian P. Rubin, writing for ReadWrite, Google’s hardware partners might be moving away from the smartwatch platform. HTC is rumoured to ship its own smartwatch devices and OS, Samsung uses Tizen for most of its wearables, and LG will be using webOS for future wearable devices. What is going on?!
Rubin argues this strategy will backfire. It’s clear that electronics manufactuers aspire to the Apple model of owning both the software and the hardware, rather than be a device maker for an operating system company.
Apple has been so successful for so long that its control-everything strategy has become a siren song to other hardware manufacturers. But there’s a reason that there’s only one Apple: It’s very, very hard to simultaneously earn top marks in hardware and software design.
Rubin backs his claim by arguing that, so far, AndroidWear manufactuers haven't created compelling devices.
The Gear Live and its Tizen cousins, the Gear 2 and Gear 2 Neo, all feature proprietary watch bands you can't replace and bulky watch bodies that really stand out ... just not in a good way. The most recent Samsung-made smartwatch, the Tizen-based Gear S, is a curved monstrosity that takes the worst design trends of the last few years and throws them all together.
Same for both of LG’s Android Wear devices, the G Watch and the more popular G Watch R—they’re big and clunky. Even the most successful Android Wear device, Motorola’s Moto 360, suffered from poor battery life, attributed to its aged chipset. With the software side of things already taken care of, how did these hardware makers still fail to deliver?
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