A website strategy for all screen sizes

Devices of all size: CC Image courtesy of Jeremy Keith on Flickr. 

Devices of all size: CC Image courtesy of Jeremy Keith on Flickr. 

A recent info-graphic from Get Satisfaction (an online community platform for businesses) shows the importance of responsive website design. No longer can companies afford to pursue just a mobile or desktop web solution. Get Satisfaction thinks sites should be responsive for each screen size (including your TV!), and they have some statistics to back this up. 

While the majority of Get Satisfaction visitors come from a mobile device, more new visitors discover the site while using a desktop computer or a tablet. There are also more referrals from desktops and tablets than smartphones. They predict that mobile internet usage will eclipse notebooks and desktops in 2014.

Get Satisfaction also highlights the importance of responsive design. They estimate that "by the end of 2013, there will be more mobile devices than the world's population." They note that 90 percent of users make use of multiple screens. This could be interpreted as computers with multiple monitors, but it could also include a notebook/desktop and tablet combination. Having a more fluid and responsive web experience is extremely important for e-commerce, as 67 percent of online "shoppers start on one device, then continue their purchases on another."  

This is certainly not the first info-graphic that highlights the importance of mobile optimized sites and responsive design. But, it does show that the notebook/desktop is still an important piece of screen real-estate; it has not been completely replaced by mobile devices, but rather it complements them. It's a reminder to companies that their websites need to scale well for all screen sizes, and provides the best possible user experience. 

Mobile web traffic continues to grow

We all know mobile web traffic has grown substantially, and continues to grow. But, nothing portrays this growth better than a nifty infographic from PC Tricks Blog

Rise of the mobile web

Highlights from the chart: 

  • 15% of all web traffic already comes from mobile devices.
  • 74% of mobile users said they were more willing to visit a site if it was mobile friendly.
  • 96% of mobile users have been to a non-friendly mobile site. 
  • 67% of mobile users said they were more likely to purchase goods from a mobile optimized site.  
  • 84% of respondents use mobile devices to help them shop in brick and mortar stores.  

Everyone can succeed in mobile

Mobile traffic still only makes up 15% of all worldwide Internet traffic. That is less than one-sixth of all time spent on the Internet.

This was reported by analyst Mary Meeker at the D-11 conference. It is clear that mobile, though the most important technology sector, still has a long way to go.

Mobile Traffic as a Percent of Global Internet Traffic

Dan Rowinsky, of Read Write Web, summarizes Meeker's report.

We are currently in Year 6 of the Mobile Revolution (if we date the start of mass smartphone acceptance to the release of the original iPhone in July 2007). According to Meeker’s report, there are 1.5 billion smartphones users in the world, or about a 21% penetration rate of mobile users. Compared to the nearly 5 billion global cellphone users, smartphones still have a long road to climb. Believe it or not, in the big picture, smartphones are still in the early stages of adoption.

Smartphone usage

Rowinsky also points out that mobile is unique, insofar that it's such a large pie that nearly every player has the chance to succeed.

If there is really a remaining battle in the Smartphone Wars, it has less to do with Apple vs. Google vs. Microsoft vs. BlackBerry and more to do with the race to connect the rest of the world to the Internet through mobile. The company that can best figure out how to solve that diverse and complex global problem will be in a great position to succeed for the decade to come.

Source: http://readwrite.com/2013/05/29/huge-poten...

Android, the future home of open source

GNU logo

Matt Asay, of Read Write, predicts Android will be the preferred home for open source developers in the future. According to data from Black Duck software, "new Android-related mobile open-source projects outstripped open source iOS projects by a factor of four in 2012, growing by more than 96% each year since 2007. New iOS project growth, on the other hand, was just 32% from 2011 to 2012."

Developers have historically favoured Apple's iOS due to its superior developer tools and monetization. This shift toward Android should be concerning to Apple, as it might suggest open-source developers are beginning to view Android as a better platform for launching new innovative apps.

Check out Matt Asay's article below.