A Marketing Land article (written by Amy Gesenhues) reports that the video sharing service Vine has grown to over 40 million users. Twitter acquired the company, and in only seven months the platform has grown exponentially. In fact, the number of users has tripled over the past two months.
While this milestone does not reflect “monthly active user” numbers commonly shared by social networks like Facebook and Twitter, it does confirm that Vine is a competitive force within the social media landscape
In June, Twitter reported that there were a total of 13 million iOS users on Vine when it released the Android version of the app. So it appears that Android users have been even faster to adopt Vine than iOS users were.
The mobile app's popularity is a testament to how popular video sharing has become. While it was initially criticized for only being able to record 6 seconds of video, many users have created remarkable stop animation, artistic pieces, and humorous pranks despite the limitation.
If anything, Vine's immense popularity (which is illustrated by the massive following of numerous "Vine celebrities") owes a lot to the maturity of the mobile market. High quality HD video recording is now mainstream. This is a standard feature included in most decent smartphones, which has effectively eliminated the need to own an additional camera (point and shoot) or camcorder - both of which have arguable less utility as they are not constantly connected to the internet.
Gesenhues did note that Instagram's recently implemented video feature had reportedly slowed Vine growth (no pun intended), but so far there have been no official numbers to back that up.
This is certainly a fertile platform, and even more steps could be taken to intertwine Twitter and Vine's features - making it an even more fertile social media platform. (So may puns, so little time)