A website strategy for all screen sizes

Devices of all size: CC Image courtesy of Jeremy Keith on Flickr. 

Devices of all size: CC Image courtesy of Jeremy Keith on Flickr. 

A recent info-graphic from Get Satisfaction (an online community platform for businesses) shows the importance of responsive website design. No longer can companies afford to pursue just a mobile or desktop web solution. Get Satisfaction thinks sites should be responsive for each screen size (including your TV!), and they have some statistics to back this up. 

While the majority of Get Satisfaction visitors come from a mobile device, more new visitors discover the site while using a desktop computer or a tablet. There are also more referrals from desktops and tablets than smartphones. They predict that mobile internet usage will eclipse notebooks and desktops in 2014.

Get Satisfaction also highlights the importance of responsive design. They estimate that "by the end of 2013, there will be more mobile devices than the world's population." They note that 90 percent of users make use of multiple screens. This could be interpreted as computers with multiple monitors, but it could also include a notebook/desktop and tablet combination. Having a more fluid and responsive web experience is extremely important for e-commerce, as 67 percent of online "shoppers start on one device, then continue their purchases on another."  

This is certainly not the first info-graphic that highlights the importance of mobile optimized sites and responsive design. But, it does show that the notebook/desktop is still an important piece of screen real-estate; it has not been completely replaced by mobile devices, but rather it complements them. It's a reminder to companies that their websites need to scale well for all screen sizes, and provides the best possible user experience. 

Apple preferred in enterprise

Despite gains made my Android in the enterprise market, Apple continues to be the preferred device maker. According to Brian S. Hall (Read Write Web), both the iPhone and iPad dominate enterprise device usage. 

Despite Android's overall market share dominance, Apple's iOS remains "the preferred enterprise platform," according to Good Technology. As the report notes, Android device activations inside the enterprise increased "just five percentage points year over year." This, despite the explosive growth of Android in 2012...

According to Good, iPhone 5 is the most popular device for enterprise users, followed by iPhone 4S. The most popular Android device is the Samsung Galaxy S3, though it still trails the iPhone 3GS, which Apple no longer offers. The iPad is the most used tablet inside the enterprise.

iOS enterprise marketshare

iOS enterprise marketshare

iOS enterprise marketshare

iOS enterprise marketshare

More interesting is that Microsoft has barely made a dent in enterprise. Hall's article shows that Microsoft's already meagre presence has actually dropped, despite all efforts to market its tablets to businesses.

Check out the full article in the source below.