Google and Apple winning the Internet of Things.

There are many companies in the space we broadly refer to as "The Internet of Things" (IoT). But the IoT is fragmented and there is little interoperability between platforms. Getting developers to dedicate time to a specific platform is very important, so who is winning over developers in the IoT race? Apparently Apple and Google, according to Matt Asay writing for Read Write

As I've written, to flourish the Internet of Things market needs millions of developers by 2020. Fortunately, the market is actively minting new developers each day, with the global Internet of Things developer population set to top 4.5 million by 2020:

Image courtesy of Vision Mobile.

Image courtesy of Vision Mobile.

Asay notes that many of these IoT developers are from the Asia-Pacific region, but these developers still identify as "mobile developers." Google and Apple will soon change that. 

As VisionMobile Q1 2015 Developer Economics survey data reveals, 53% of mobile developers are already actively working on Internet of Things projects. The top two markets within the field are smart homes (37% of relevant developers are working in this area) and wearables (35%).

The number of developers getting paid to work on IoT projects also matters. Most IoT developers work on hobby projects (30%) or side projects (20%). These developers are more likely to become full-time IoT developers if they can work on platforms that don't require them to learn an abundance of new skills. 

In the IoT space, Apple now has many platforms including HomeKit and Apple Watch. Google has Nest and Android Wear. Both companies offer platforms that are similar to their existing mobile platforms. So, the company with the most IoT developers is at an advantage, and right now that's Apple and Google. 

Mobile web traffic continues to grow

We all know mobile web traffic has grown substantially, and continues to grow. But, nothing portrays this growth better than a nifty infographic from PC Tricks Blog

Rise of the mobile web

Highlights from the chart: 

  • 15% of all web traffic already comes from mobile devices.
  • 74% of mobile users said they were more willing to visit a site if it was mobile friendly.
  • 96% of mobile users have been to a non-friendly mobile site. 
  • 67% of mobile users said they were more likely to purchase goods from a mobile optimized site.  
  • 84% of respondents use mobile devices to help them shop in brick and mortar stores.  

Apple's long-term investments

In an effort the cut through the sensationalism surrounding Google's recent rise to prominence, Daniel Eran Dilger (of Apple Insider) outlines Apple's long-term investment strategy. 

While pundits and analysts like to focus attention on how Apple is now appears incapable of growing at the same historical pace simply due to the laws of physics and the finite size of certain markets (limited by factors such as the world's population), it's simply unquestionable that Apple has incredible buying power, and that power isn't going to fade away.

 
 

Rendition of Apple's future headquarters.